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Showing posts with label Provident Bank. Show all posts
Showing posts with label Provident Bank. Show all posts

Dec 19, 2008

[ILLUSTRATIONS OMITTED] Institution: Provident Bank, Baltimore Assets: $6 billion Agency: PSB, The Superstore, Calif. The objective of this direct mail campaign was to promote an increase of fixed-rate home equity loans and variable-rate home equity lines of credit. A secondary purpose was to deepen the customer...